Raising funds is a tough nut to crack, especially for female founders. Despite women-led businesses consistently outperforming their male counterparts - generating $0.48 more in revenue for every $1 of investment - startups founded exclusively by women receive a mere 2% of overall venture investment in the US and 11% in the EU (1,2). That's why acing your pitch with a compelling deck is crucial. Assume investors know nothing about you or your idea. Craft a story that captivates, resonates, and persuades them to fund your business. Here is a guide to help you.
Do you have an idea to fill a gap in the market? Are you thinking of new ways to make money? Do you dream of a side gig but struggle to turn it into reality? If you long for your big idea to gain momentum, you need to be (well-) connected, committed and concentrated. Try implementing these three rules and get ready to take your side hustle to the next level.
