Sept. 2025 | Online | Subsidies available through "Jsem v Kurzu" Úřad Práce

Join the Digital Business Founders Academy to start or grow your business online

Unlock your online business potential. Gain personalized guidance from a dedicated mentor on your entrepreneurial journey.
1.9.2025
Academy starts
8 hours
Business workshops
8 - 12 hours
1:1 mentoring
WorkshopsMentoringTimelinePriceFAQs
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How the Digital Business Founders Academy works

The Digital Business Founders Academy is a beginner-friendly, hands-on course designed for aspiring entrepreneurs and small business owners who are just starting out and want to launch or grow their ventures in the digital world. Through a combination of expert-led workshops and one-on-one mentoring, participants will gain the practical skills needed to build a strong online presence and drive real results.

Every participant is matched with an experienced mentor who will provide tailored advice, help overcome specific business challenges, and guide them in applying the course learnings directly to their project. By the end of the academy, you’ll be equipped to independently plan and execute digital strategies that attract customers, boost your visibility, and grow your business with confidence.

You’ll learn how to:
  • Design a high-converting, user-friendly website with clear structure and calls-to-action
  • Set up basic analytics to track performance
  • Build a strong and consistent brand presence on Instagram and LinkedIn
  • Create compelling content and visuals that resonate with your target audience
  • Understand the essentials of paid advertising, including campaign setup, budgeting, and key performance metrics
  • Craft content strategies for blogs, newsletters, and videos
  • Apply basic SEO, local optimization, and automation tools for long-term growth

8 hours of business workshops

We'll dive deep into various business skills with interactive workshops and hands-on training.

Turn Your Website Into a Sales Machine – Optimize or Build From Scratch

Whether you already have a website that needs improvement or you're just getting started, this workshop will help you take the right steps. We'll begin with a clear strategy session to define your website’s goals, ideal visitors, and core business purpose – because a good website starts with knowing what it's for. From there, you’ll learn how to create or optimize a site that drives business results: building a clear structure, crafting strong calls to action, and setting up basic analytics. Don’t have a website yet? You’ll get practical tips on the easiest no-code tools to build one quickly – even if you’ve never touched a line of code.
Monika Galon
Webdesigner | Elementor & Funnel Expert

Grow Your Brand Online – Content That Connects With Customers

You have a great product or service – now it’s time to get it in front of the right audience. In this workshop, you’ll learn how to build a strong and consistent brand presence on Instagram and LinkedIn that reflects your values and attracts your ideal customers. We’ll walk you through the process of planning compelling content across formats – from blog posts and videos to newsletters – so you always know what to share and why. You’ll also get practical tips on boosting your online visibility through SEO and local optimization, plus explore simple automation tools to save time and support long-term growth.
Klara Losert
Founder at Talkbase

Paid Ads That Pay Off – Run Profitable Campaigns

If you've already tried running ads but feel like you're not getting the most out of them, this session is for you. We’ll take a closer look at how to set up and manage effective ad social media and Google campaigns, helping you reach the right people. You’ll learn how to structure campaigns based on your goals, choose keywords strategically, and write ad copy that converts. We'll also cover how to allocate your budget wisely, avoid common mistakes, and track key metrics so you can clearly measure your return on investment. You'll walk away with the knowledge to make smart, data-driven decisions and scale your online marketing efforts with confidence.
Katerina Merleova
‍Social Media Ads Specialist

1:1 mentoring

The academy offers personalized mentorship from experienced  founders, helping participants apply new skills, navigate business challenges, and grow/start your business.

  • 1:1 mentoring (8- 12 hours of mentorship)
    You'll be matched with your personal mentor after verifying you're a good match on a short chemistry call. 95% of mentees are happy with their mentor after the chemistry session. Your mentor will be helping you achieve your goals that you set.

    Mentors offer guidance to help you start and grow your business, providing feedback on your ideas, support with business planning and strategy, and advice for navigating a wide range of business challenges. Whether you're launching your first venture or looking to scale an existing one, your mentor will serve as a sounding board and trusted partner throughout your entrepreneurial journey.
  • Mentoring Platform
    You'll get access to the Mentoring Platform where you'll be able to track your progress, write your notes, rate your sessions and more!
  • Program Kick-Off: Online Workshop
    To kick off the program, you'll be invited to a workshop where you'll discover valuable tips and tricks to maximize the benefits of both mentoring and the program.
Meet some of our mentors

We have 1200+ mentors ready to help

Average mentor rating: 4.84/5
(Data from November 2023)

Vladana Bačová
CEO, Co-founder
Pretty Much Nomads s.r.o.
Virginie Bapaume
CEO, Founder
Ivy Agency & 23Beauty Paris
Lucie Neumanova
CEO, Co-founder
Femme Palette
Ivana Sediva
Mentor and Business Coach
Czechitas, Google for Startups, Ex: McDonald's, Johnson & Johnson
Filip Mikschik
Founder & CEO
StartupJobs
Christina Petushenko
Co-Founder, Head of Product
Splento - AI food photography solution for enterprise
Blake Wittman
European Business Director/Co-Owner
GoodCall/Datacruit/Recruitment Academy
Alexandra Strelcova
Co-founder
Haenke
See all mentors

Program timeline

The onboarding for the mentoring for participants who signed up through UP will begin in August.

1.9.2025
17:00-17:30
online

Program Kick-Off: Online workshop

The onboarding and matching with the mentors starts.

11.9.2025
17:00-19:30
online

Turn Your Website Into a Sales Machine – Optimize or Build From Scratch

with Monika Galon

22.9.2025
17:00-19:30
online

Paid Ads That Pay Off – Run Profitable Campaigns

with Katerina Merleova

29.9.2025
17:00-19:30
online

Grow Your Brand Online – Content That Connects With Customers

with Klara Losert

December

1:1 Mentoring ends

What our former mentoring participants say

Over 1,500 people have been through our programs. Read about their experience.
Read all testimonials
"Great program! My mentor match was perfect.. absolutely helpful and essential in guiding me and giving me support, practical advice and encouragement. The workshops were also practical and interesting."
Daniela McFarren
EU Public Affairs Manager
at DIAGEO
"It was invaluable for me to be able to talk with my mentor Kate Funk about things regarding the team or the different situations I was facing throughout the six months. I was also inspired by the drive other women in the program had to learn and grow and to see that the things we are dealing with are often similar no matter our background and that we can learn a lot from each other. Since my mentor lives in Florida, we had our sessions online, but we really clicked from the very first one. I learned the importance of having to lead myself first before I can be of any use to anybody else. We went through our Gallup test results which helped me understand my strengths much more and I also got many great tips for hiring as it’s something I’m also responsible for in my team."
Lenka Drbalova
Content & Sustainability Manager at GLAMI
"Femme Palette was a very inspiring and interesting project for me. Thanks to the program, I had the opportunity to meet many interesting women, share and develop my experience in the field of leadership and inspire each other. I appreciate not only the interesting Workshops, but also the tailor-made mentoring, which gave me the opportunity to solve current problems, but also the long-term strategy and direction of the team. Simply perfect!"
Gabriela Pradkova
Head of SE Credit Analysis at Raiffeisenbank a.s.
"I am glad I joined the Femme Palette Leadership Program. It´s a great and unique opportunity to meet many inspiring people from a variety of disciplines and areas. Very open atmosphere and good organization provided by the FP team. It was the right step for me in order to move myself and also my career forward."
Milena Uhrova
Senior Brand Manager
at Bel Syry
"The possibility to participate in Femme Palette Leadership program came just in time when I decided to move forward in my career. By all means, all the perks of this program (workshops with respected lecturers on topics that matter for leaders, our group discussions and precise match with my mentor) helped me to navigate throughout my first months as a manager and leader."
Katerina Grebenova
Head of HR
at GuideVision
"The Leadership Program of Femme Palette has been a true blessing in my life. I have discovered a power within me that I didn't know about thanks to all their workshops and mentoring sessions, became more confident and have a clear vision of what to do to keep making progress in my life - as a professional and as an individual. I would recommend it a thousand times to everyone!"
Helen De Santana Pelipecki
Customer Success - Spanish, Portuguese, English at Semrush

Receive an 82% discount on the course fees
(For applicants based in Czechia)

Take advantage of the “Jsem v kurzu” program by MPSV, offering up to 50,000 CZK in financial aid for almost anyone—whether employed, self-employed, on parental leave, or a student. No labor office commitments required! With this option, you'll pay only 18% of the course price. You have to request this 30 days before the course start date. Therefore, the application deadline for this option is 29.7.2025.
‍
If you are thinking of this option, please choose this option in the application or email at mentoring@femmepalette.com and we will help you with the next steps.

Sign up and get a ticket to the Female Founders event on us!

When you sign up for the program, you'll also receive a free ticket to the Female Founders event taking place in Prague on August 26, 2025. Learn more about the event here.

Want to bring your kid to the conference?

At the event, there will be designated time for networking and meeting like-minded people.

Pricing

You can pay upfront, opt for a payment plan, or apply for a discount through MPSV. See more details above.

‍
Upfront

Upfront payment
Application deadline: 24.8.2025

12,500
CZK
Price incl. VAT
  • 4 online workshops and recordings
  • 8 - 12 hours of 1:1 mentorship
  • Access to our online Slack community
    Here is a message to help explain the content.
  • Access to the mentoring platform and educational resources
    Ticket to the Female Founders event (26.8.2025)
Apply now
Subsidized by MPSV

Pay just 18% of the  price
Application deadline: 29.7.2025,
onboarding begins in August

12,500
2,250
CZK
Price incl. VAT
  • 4 online workshops and recordings
  • 8 - 12 hours of 1:1 mentorship
  • Access to our online Slack community
  • Access to the mentoring platform and educational resources
    Ticket to the Female Founders event (26.8.2025)
Apply now
Upfront

[Basic] Workshops only

14,000
CZK
+VAT
You will get access to all the workshops, group mentoring, and resources for program participants.
  • Access to all 5 online and in-person workshops
  • Access to group mentoring
    Here is a message to help explain the content.
  • Access to our online Slack community
  • Learning portal with workshop recordings, shared notes, and other resources
Apply now
Upfront

[PRO] Workshops + 1:1 mentoring

19,829
CZK
+VAT
You will get access to all the workshops, group mentoring, and resources, as well as get matched with your personal mentor for 1:1 sessions.
  • 6 months of 1:1 mentoring
  • Access to all 5 online and in-person workshops
  • Access to group mentoring
  • Access to our online Slack community
    Here is a message to help explain the content.
  • Learning portal with workshop recordings, shared notes, and other resources
Apply now

FAQs