Share

Ambassador Program in Red Hat - Reflection by the Ambassadors

Written by
Michaela Malatin + Gabriela Borutova
Published on
January 20, 2022

Since the beginning of the year, we’ve been running an Ambassador program in various companies such as Red Hat, Kiwi, Creative Dock, SAP, NNIT and Public Group. The Femme Palette Ambassadors created a Women’s Support Group in their organizations and keep organizing monthly sessions to discuss topics such as self-confidence, personal brand, imposter syndrome, etc. In this article, we asked the Ambassadors from Red Hat-- Michaela Malatin (the Ambassador Program Lead) and Gabriela Borutova to share their experience.


Femme Palette organization is an organization we believe in adding value to the female community in the Czech Republic; thus, accepting the Ambassador program as a new venue for Female talks, shared knowledge, and empowerment was a natural step. Our experience as mentors in Femme Palette has been great, so why not support our “Alma Mater” and pursue a unique experience.

We loved the idea immediately. It was something we wanted to share with women at Red Hat. The natural step that came to our mind is to decompose the Vision statement into four themes like seasons of the year. Empower x Advance x Help x All-in-One. Now it made perfect sense. Have a yearlong cycle of sessions related to particular themes. (Each theme was designed in specific areas of women's self-development, from mentoring through self-confidence to mindfulness—the perfect starter pack for those who want to develop themselves to achieve their career goals.)  And the passion and hard work for what I believe in paid off. We have not expected such success. 

The half-year has been an excellent opportunity for growth as ambassadors and important psychological safety in the organization. Having a safe space for discussion is a vital component of the community and inclusion in social groups. Each topic had an extraordinary speaker. We always discuss possible speakers as the goal is to have the best quality of the content, subject matter experts in particular fields and female community enthusiasts. Excellent speakers so far are Sarka Vernerova (Authentic Leadership), Rebecca (Self-Confidence), Gabriela Borutova (Employment Branding), Michaela Malatin (Mentoring).  We shared our journey on a particular topic and led break-out rooms, so the experience is more intense in smaller groups or couples. 


Added-value of the program for our organization

  • Inspiring women to take action and get together
  • Speakers are our employees who share their knowledge. 
  • Women getting together, and even men joined who were very open and inclusive in discussions. 


What to have on your mind when starting such a program in your organization?

  1. Know your organizational culture and employees. Each organization is different; thus, something that works in one might not work in another. By this step, you show the interest in understanding, what are actual needs of your internal community,
  2. Get in touch with the company (local) leadership and people team. It is essential to share your plan and goals with those who influence company directors and employees.
  3. Do research whether is not similar activity running already,
  4. Ask the community for support. Having a list of SMEs for specific topics or interested individual contributors will prove that you are not alone and there is much more to share. Plus, sharing is caring.
  5. Promote your program. It is essential not only to create the content but also to promote it until it “sells” itself.
  6. Be in touch with other Ambassadors. They are in the same shoes but have different perspectives from their organization (God, how much we have learned about diversity in the past six months!)
  7. Be patient. Nothing works over the night, and trust is more important than instant success.
  8. Do not worry if you have a few loyal attendees. Frankly, how many people do you trust the most? Understand this community similarly.
  9. Invite male colleagues. We are a Femme Palette community, however very inclusive. Allow them to see and experience the program with you. One of the biggest lessons learned is to see how many amazing gents we have in Red Hat!

Final words

It has been a journey from preparing the timeline over the year, chasing speakers, and preparing presentations. It is a great experience that gives you a scent of organizational, community, and inclusivity skills. You learn a lot about how fragile and, at the same time, strong we can be. You will discover that seeing someone open is much more than any recognition you can get. Believe that changing five people's minds is much more than having 60 people only ticking a checkbox of Inclusivity events.


Join our newsletter
Receive the newest blog posts, event invites, and more
Read about our privacy policy.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Popular guides
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
See more guides

Latest blog posts

Mentoring

Leading with empathy: How mentorship helped Daniela stay true to her leadership values

Meet Daniela, a global marketing leader with more than 17 years of experience helping technical and industrial brands grow internationally. Having led marketing teams across Europe, Latin America, the Middle East, and APAC, she has always believed that great leadership is about developing people, not replacing them. In this interview, she shares how mentoring helped her navigate challenging leadership decisions, build resilience, communicate with greater confidence, and stay true to her values while leading international teams.
Femme Palette
August 13, 2023
Stories

Rooted in Prague, scaling the globe: The Apify story

From a small Prague-based consulting firm to a global leader in AI tools, Apify has achieved rapid growth without compromising its core: a culture built on absolute freedom, trust, and radical transparency. This post goes behind the scenes to explore how we maintain a "small-team" feel with over 200 people, why we value curiosity and mindset over traditional degrees, and how our team across 36 nationalities is using AI to redefine what it means to be a "technical" professional. Whether you're a coder, a marketer, or looking to pivot your career, discover why Apify is a place where you can genuinely help shape the future of work.
Femme Palette
August 13, 2023

From psychologist to people leader: How mentorship helped Liina navigate leadership with confidence

New role. New responsibilities. New perspective. Liina Adov shares how mentorship helped her navigate the challenges of becoming a first-time manager, develop a more strategic mindset, and build the confidence to lead through uncertainty. From tackling everyday leadership challenges to stepping back and seeing the bigger picture, her mentoring journey equipped her with practical tools, fresh perspectives, and lessons that continue to shape her growth long after the program ended.
Liina Adov
July 17, 2026

Sky rocket your career now!