Michaela Kolářová

As a Demand Generation Manager at Ingenuity Commerce, I bring over 6 years of expertise in digital, growth and content marketing to the table. Previously, I was a User Acquisition Marketing Manager at Google, responsible for leading the growth of our online training platforms and programmes across SEO, SEM, paid social media, email marketing and Google home page promotions in 63 EMEA markets.

I am a growth marketer with a proven track record of optimising campaigns for cost-efficiency and scaling user acquisition through leveraging data insights, strategic testing, and implementing innovative digital marketing tactics. I am skilled at driving traffic and leads through a variety of channels, including SEO, SEM, website, blog, email marketing, and paid and organic social media while managing cross-functional teams globally - all honed through extensive experience in both B2B and B2C marketing within the tech and ed-tech industries.

I also volunteer as a digital marketing mentor at Femme Palette, a platform and community for women's professional development, where I currently mentor 2 marketing professionals. As the team's former Community and Country Director, I helped establish and expand the brand presence in the UK market through community building, webinars and SEO tactics.

I am a creative problem-solver and a dedicated team player who loves to tackle challenges head-on and learn quickly. My mission is to make an impact in the marketing industry by staying up to date with the latest trends and embracing a growth mindset.