Marcela Krzemien

I am a trailblazing marketing leader with extensive experience transforming customer analytics into actionable growth strategies. I specialize in performance marketing and digital media mix management.

Throughout my career, I have built and led large-scale digital and app marketing programs, driving significant B2C and B2B sales growth, particularly in user acquisition and monetization. With proficiency in managing budgets well into six figures, I’ve successfully navigated both startup environments and structured corporate organizations across various sectors, including e-commerce, marketplaces, software, subscriptions, and iGaming.

I’ve had the pleasure of working with renowned European brands such as AVAST/Gen, Allegro, Brainly, Fortuna, ING Bank, Miton, and Wirtualna Polska. My results-driven approach combines thought leadership and a passion for fostering high-performing, innovative teams.