Joana Meireles

Joana is a seasoned marketing leader and the co-founder of JMR Digital Marketing, a boutique agency specializing in Business-to-Human (B2H) strategies . With over 20 years of experience, she has transitioned from hands-on execution to strategic leadership, helping brands like Samsung, Aeroporti di Roma, and Spaces navigate the intersection of technology, creativity, and human behavior.

Based between Amsterdam and Lisbon, Joana is a passionate advocate for women in business. She actively mentors aspiring female leaders, sharing her expertise in navigating the male-dominated tech and marketing landscapes, building resilient brands, and mastering cross-cultural leadership. A frequent speaker and moderator at major tech and innovation events, Joana is committed to empowering the next generation of women to lead with confidence and purpose.