Jana Zednickova

Jana is a brand builder with a unique combination of brand and product development expertise, innovation and creative design thinking, brand strategy and analytical rigor.

She brings exceptional, impact-oriented strategic brand thinking honed through leadership of 100+ brand assignments with startups as well as Fortune 500 clients across 30 countries and 3 top global brand agencies (Lippincott, Interbrand, Sterling Brands).

Valued for captivating storytelling that is anchored in first-hand consumer insight expertise and passion for writing, Jana can help you write a story that will stand out in the competitive marketplace.

Drawing on her own investment banking (Prudential Securities), management consulting (McKinsey) entrepreneurial (Canvas Brands Advisors) and in-house business (leadership of PwC’s global brand strategy team) expertise, she delivers brand advice anchored in an in-depth understanding of business realities - no fluff or pie in the sky.

Perhaps most importantly, Jana is a flexible partner who doesn’t play ego games and is a straight shooter, always telling it like it is.

In her spare time, Jana follows contemporary art and design, a passion that has led her to author a book, Prague: A Modern Twist. Her passion for creative informs her brand strategy delivery, ensuring her work stands out creatively as well as strategically.