Irena Obadal

I lead HR for a 400+ employee organisation, shaping people strategy, strengthening leadership capability and driving change in a very specific business environment of a marketing agency.

I’m at my best when partnering with CEOs, CFOs and leadership teams on real business decisions, bringing structure where ownership is blurry, and connecting people choices to cost, business priorities, workforce planning, and market realities.

I’m particularly motivated by transformation work — building stronger people systems, improving leadership effectiveness, and shaping structures that help organisations perform well.

I enjoy helping others build confidence and clarity—turning complex situations into practical next steps, strengthening stakeholder communication, and navigating change with a human-first approach. My mentoring style is direct, supportive, and action-oriented, with a focus on what you can apply immediately.