Erin Andrea Craske

I am an award-winning strategist, business author, designer, certified mentor, and business, life, and leadership success coach.

I have 20 years of hands-on business growth experience across various unrelated industries within B2C and B2B sectors and company sizes, from multinationals to startups. After 16 years of coaching and mentoring teams, I re-qualified as a professional coach, mentor, and advisor early in 2022 to help ethical leaders improve our world by increasing the longevity and profitability of their businesses.

As a strategist, I made any of my companies or brands successful by applying classic strategic principles, building self-selling brands, and utilising business optimisation methodologies, leading to the growth of every business or brand I worked on.

As a team leader, I focused on authenticity, empathy, motivation, empowerment, and a humanistic approach to building a team and growing individuals.

As a business leader, I prioritised business ethics, research, strategic argumentation, process optimisation, and influencing to achieve commercial progress.

As a coach, I specialise in strategy, profitability, growth, and leadership. My approach focuses on strategic planning, holistic business optimisation, identification of root causes of underperformance, and leader’s psychology.

I am also certified in counselling, NLP, emotional intelligence, mental health, mindfulness, meditation, and various therapies and niche coaching disciplines. This deep knowledge of psychology allows me to offer services related to growth mindset, confidence, personal freedom, authenticity, and mental health prevention.

If my skills and background resonate with you, please don’t hesitate to schedule a chemistry call (choosing 'Chemistry Call' as a meeting option).