Anna Kevroletina

I'm a marketer who helps global brands make media sense of an increasingly digital world. Media & advertising is a fundamental force for business growth and an essential competitive advantage. I’m passionate about making better marketing through creativity, effectiveness & digital transformation. Everywhere I work I drive substantial change, deliver business growth, simplify digital opportunities, and shape enduring partnerships.

I’ve worked in local & regional roles on both client & agency sides, across FMCG and retail categories. Currently, I lead the Danone media team across 5 markets in the CEE region, defining the strategic approach & implementation for XX mio EUR of digital & traditional investment.

I believe in the discipline of marketing science and the importance of optimizing plans to drive penetration & brand growth. I'm a digital enthusiast but also a digital realist - new technologies have radically changed how people interact and consume media and we do need to rapidly capitalize on these opportunities, but without losing sight of the basics of good media and communication.

Outside of work I enjoy traveling, running, and getting geeky about architecture and urban development.