6 hours | Online

Personal Branding & LinkedIn

6.3.2025 | 13.3.2025 | 20.3.2025 at 5:00 PM CET

This course will guide you through the essentials of building a strong personal brand while leveraging LinkedIn as a powerful tool to enhance your professional presence. We will cover the foundations of personal branding, how to set ambitious career goals, and how LinkedIn can support your journey. By integrating ChatGPT as a practical tool, you will learn how to craft content, engage your audience, and strategically grow your network. Each session will combine theory with hands-on exercises to ensure that by the end, you have the skills and strategies to effectively manage and evolve your personal brand.

What you'll learn in this course

You will lay a foundation for your very own personal brand.
You will understand how to use LinkedIn as a personal branding tool.
You will learn how to create engaging content that reflects your brand.
You will set strategic career goals and milestones.
You will learn how to leverage ChatGPT as a helpful content creation tool.

About the facilitator

Passionate about creating meaningful change, Aneta has spent over a decade using strategic communication to turn ideas into impactful realities. Aneta has over 10 years of experience in business administration, marketing, public relations, and international relations. She is passionate about driving impactful change through strategic communication. As a Marketing Campaign Manager at dm drogerie markt Česko, she successfully led campaigns tailored to the Czech market while collaborating with international teams to adapt global strategies for local success. Aneta holds a Master’s degree in European Business Studies, with a focus on Marketing, and is fluent in Czech, German, English, and Italian. After three fulfilling years at dm, Aneta shifted her focus to projects with a lasting societal impact. She is now dedicated to PR and communication initiatives that promote equality, well-being, and satisfaction.

Aneta Berana

Brand Strategist

Agenda

Session 1: Building a Visionary Personal Brand [March 6, 5:00 PM CET]

The first session lays the foundation for your personal brand, helping you define your professional identity and align it with your career goals. You will explore how to craft a strong reputation, set ambitious branding goals, and strategically use LinkedIn to amplify your presence. The session includes practical exercises to assess your achievements, audit your LinkedIn profile, and refine your personal brand.

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Session 2: Crafting Personal Brand Content and Utilizing LinkedIn [March 13, 5:00 PM CET]

In the second session, you will learn how to create engaging content that reflects your expertise and values. Discover the art of storytelling for LinkedIn, structure high-performing posts, and explore how ChatGPT can support content creation. Through hands-on exercises, you will craft compelling LinkedIn summaries, posts, and responses using AI-driven prompts.

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Session 3: Strategic Growth and LinkedIn Engagement [March 20, 5:00 PM CET]

The final session focuses on strategically growing your personal brand through goal setting and LinkedIn engagement. You will develop a career action plan, learn to interact meaningfully with your network, and leverage ChatGPT for personalized engagement. Practical exercises will help you outline a LinkedIn engagement strategy and create an action plan for achieving key professional milestones.

Pricing

Secure your spot by signing up for the course today.
For active Femme Palette mentees and mentors, we offer a discount on our short courses. If you can't see it in your e-mail inbox, reach out to ellen@femmepalette.com for the discount code.

Course price (CZK)

3,299 CZK

What’s covered

6 hours of course content

Access to recordings from the sessions

More helpful resources from Femme Palette

Course price (EUR)

131 EUR

What’s covered

6 hours of course content

Access to recordings from the sessions

More helpful resources from Femme Palette

FAQs

Where does the course take place?

All of our short courses take place online via Zoom, making them accessible to attendees all over the world. Please note that the course times stated above are for the CET time zone, so make sure to convert these times if you're in a different time zone.

What if I can't attend a session?

Recordings will be shared after each of the course sessions so you can catch up on anything you missed.

What size of group can I expect at the course?

To ensure more personal contact with the facilitator and enough time for questions and discussions, we aim to keep each course group up to 20 attendees. We reserve the right to increase the maximum group size if there's high interest in the course, and upon agreement with the facilitator.

What is the refund policy?

You have the right to request a refund within 14 days from purchase without providing a reason. If the course is cancelled for reasons on our side, you will also be refunded. Under any other circumstances, payments for short courses are not refundable. Learn more about our short course refund policy in our Terms & Conditions.

Any questions about the course? Email us at mentoring@femmepalette.com