Arielle Shnaidman

Arielle is an executive coach for CEOs, founders, and leaders and the founder of NewPo (newpo.io). She's also a go-to-market strategist for startups. After co-founding a startup that failed, she spent her career executing positioning, messaging, and GTM strategy for B2B SaaS and Web3 startups, both in-house and as a consultant. Since 2018, she’s been coaching executives and their teams on becoming better leaders and doing their best work in the face of high-stakes problems and the pressures of fast-paced growth. She’s had the privilege of coaching leaders coming from Google, Makelog, Metropolis, First AML, Carrot Fertility, and more who are building startups, fundraising, and navigating critical thresholds in their companies, teams, and leadership journeys.